Insider Insights: Mathew Pezon Shares Secrets to Profit First Mastery

Title: “Insider Insights: Mathew Pezon Shares Secrets to Profit First Mastery”

Episode: 219

“If I would have implemented Profit First sooner, I would have realized the potential that the business had a lot earlier than I did…”

In this episode of the Profit First for REI podcast, we have Mathew Pezon. He is a seasoned real estate investor, bilingual engineer, and businessperson. He shares his story of his leap of faith into real estate, where he is now versus where he was.

Mathew also digs into what he tracks to ensure he doesn’t waste his money. This episode includes KPIs, Profit First, and more cool stuff. Enjoy the show! 

Key Takeaways:

[01:00] Introducing Mathew Pezon

[02:04] What’s new with Mathew?

[03:43] His Profit First Journey

[07:40] The transformative power of Profit First

[10:46] Tracking the numbers 

[15:34] Mathew’s advice for people who don’t have fancy CRM

[23:21] Mistake that he made

[25:31] Asking the right questions

[27:17] His advice for people starting their real estate journey

[28:00] Connect with Mathew Pezon


[07:11] “For me the Profit First minds, it’s a mindset. It’s a continuous pursuit… It’s what we live every day.”

[11:33] “As we are putting together our financial projections in our budgeting, we budget a certain amount for direct mail. But if we are sending it to the wrong list, now we have data we can know that. That’s more profit we can keep by mailing to the right list.”

[17:32] “I would encourage everyone to do that math so that you know if the system is right or not.”

Connect with Mathew:


Tired of living deal to deal? 

If you are a real estate investor or business owner who is tired of living deal to deal and want to double your profits, head over here to book your no-obligation discovery call with me. Either myself or someone from my team will hop on a short call with you to get clear on your business goals, remove any obstacles holding you back, and map out a game plan to help you finally start keeping more of the money you work so hard to make. – David


Speaker 1 (00:00):

I also think that if I would have implemented Profit First sooner, I would have realized the potential that the business had a lot earlier than I did because I high level knew my numbers, but I couldn’t pinpoint what channel was working better than the others. And so I didn’t know where I should focus training, and did I need to hire someone else to send more letters or should I be focusing more on outbound calls I didn’t know because I wasn’t understanding what the data was saying.

Speaker 2 (00:33):

If you’re a real estate investor who’s sick and tired of living deal to deal, then welcome home. Hear from everyday real estate investors just like you, and discover how they’ve completely transformed their business by taking a Profit First approach. This is the profit first for REI podcast, where we believe revenue is vanity. Profit is sanity. It’s time to start making profit a habit in your business. So here’s your host, David Richter.

Speaker 3 (01:00):

We have Matthew Peon on today, and he really digs into what he tracks to make sure that he doesn’t waste his money. He’s been down that road before and does talk about that as well too, and where he is now versus where he was and taking the leap to entrepreneurialism and real estate investing. And then this numbers he’s tracking right now to make sure not only doesn’t go out of business, but he has the freedom he really wants. So it’s a great episode. Great practical steps here. Enjoy the episode. Thank you for being a listener and get ready. Hey everyone, it’s David Richter with the Profit First RI podcast here again with Matthew peon. We’ve had him in the past, but Profit First and that whole system has helped him immensely. So he wanted to come back on. He’s actually got some other cool things to talk about today, KPIs and tracking and different things like that. It’s going to be very practical episode. So really looking forward to diving in here. Matthew, thanks for being back on the show.

Speaker 1 (01:54):

Thanks for having me again, David. I’m excited to be here.

Speaker 3 (01:56):

Yeah, well, okay, so since we’ve talked last, has anything new happened in your life or what is the most exciting things going on with you right now?

Speaker 1 (02:05):

Yeah, right. So when we talked last, our twins were just born, so now they’re getting closer to five months old. So it’s definitely a lot at home, but that’s why it’s important to have the business processes, systems, finances, all organized. There’s a lot of disorder out there, especially with new twins. So trying to adjust, but keep things going on the business side.

Speaker 3 (02:30):

Okay. You have the Twits. How many other kids do you have or was this your first?

Speaker 1 (02:33):

So we have our oldest son. He is two and a half.

Speaker 3 (02:37):

Oh, wow. Are you getting any sleep at night at this point?

Speaker 1 (02:40):

As much as possible.

Speaker 3 (02:42):

As much as possible, yeah.

Speaker 1 (02:43):

Yeah, they’re getting a little older, so it’s getting easier, but it’s newborns. It is what it’s,

Speaker 3 (02:51):

Yeah. So we went on that journey a little bit. You were an engineer, correct. In your different life, and I remember our conversation. You were there for a while in doing real estate and that business at the same time, correct?

Speaker 1 (03:07):

That’s right, and that’s how I learned. So I learned from multinational companies how to manage grow businesses and do it sustainably, processes, procedures, and I was running a big operation center with eight direct reports and stuff. So I did that for six years, took what I learned, and now I’m applying it to my business. But I like to say I’m a recovering chemical engineer at this point. There you go.

Speaker 3 (03:32):

Love that. Still

Speaker 1 (03:33):


Speaker 3 (03:36):

And then just for people who may not have listened to the first episode, tell about your Profit First Journey before we go into what we have planned for today.

Speaker 1 (03:43):

Yeah, absolutely. So I was double hating for 10 years. I graduated Chemical Engineering School. I did a Fulbright scholarship, and that’s where I learned about business. I came back to the US in 2014. That’s when I started double hating. So we’re now in 2024. It’s been about 10 years. And so Profit First for me, I was working basically nights, weekends. I was a weekend warrior for a long time, and so I was doing my main job as an engineer, and I was using that to have that W2 and really get the cash out refinances. But I wasn’t fully looking at real estate as a business. I was a weekend warrior. I was answering the phones myself. I wasn’t tracking my metrics. I definitely didn’t have individual KPIs even for myself. What’s my callback rate? How fast am I getting back to sellers? What’s my marketing spend?


What’s my profitability per deal? I didn’t have any of that. I was just trying to get by. And so finally last year, I was able to say, okay, the opportunity cost of remaining in my W2 is too high. I’m going to go full time. So for about a year now, I’ve really been building out processes systems, really the last 12 months have been transformative for me. And now we have eight direct, or I have eight full-time employees that report to me and I’m in the real estate business, and we’ve had to build out our CRM phone systems, processes, procedures, training programs, our financial metrics. So we’ve built it all over the last year.

Speaker 3 (05:14):

What was the difference before till now? What made you make the like, oh, I really need to track this stuff? It’s like you said, I was running Gunning It and Weekend Warrior. What made that switch to what I should use my engineering brain actually track these numbers and know where I stand?

Speaker 1 (05:32):

My overhead was going up and I wasn’t getting the corresponding deal flow that I had expected or projected to justify that overhead. So I was seeing that, okay, my costs are going up. Where are the deals? Where’s the money? It’s not in my account, so where is it? Right? And that’s when the overhead, the money was going out and I had a training cycle, I had an onboarding cycle, and I didn’t have good processes in place yet. And so the money was going out, but it wasn’t coming back. It used to when it was just me, and that’s when I’d say middle of last year, I really had to take a look and say, well, okay, show me the money. Where did it go? And that’s when I really started digging into our metrics.

Speaker 3 (06:16):

Okay. Is that when Profit First came about as well too? That’s

Speaker 1 (06:19):

What it did, yes. Yes. I’ve read the book I think at least two times and I’ve parsed through a third.

Speaker 3 (06:25):

Yeah. So did you read it the first time when you were going through that stuff, or did you read it before and then you were like, Hmm, I should go back?

Speaker 1 (06:33):

I’ve read it before, and it was one of those things that I knew I needed to implement, and then I really started digging in and implementing it over the last year. So I had read it previously a couple of years ago. It was something that I knew I needed to implement as I was getting full-time into the business, but, and it’s not something that I, maybe I take a step back. It’s not something that I just read and implemented and now it’s over. It’s in place. It a constant, it’s an everyday pursuit, and we are finding ways this month to really tweak our tracking, our metrics get more granular for our campaign. So it’s not for me, the profit first. It’s a mindset and it’s a continuous pursuit. It’s not something that I just read a couple of times and put the book back on the shelf. We live it every day.

Speaker 3 (07:23):

Is that why, because we’ve talked before multiple times over the course, not even outside of the podcast, and you’ve said it’s been transformative for you. Is it that mindset shift of actually living Profit first on the daily basis and having it be incorporated? Or why would you say it’s been transformative for you?

Speaker 1 (07:41):

Yeah, that’s such a good question because it’s something that can easily be a mindset that someone could slip back into. So if I say, oh, yes, for now, or this quarter, this half of a year, I’m going to focus and think like a business owner. And then maybe over the course of the next 6, 8, 12 months, that mindset shifts and folks fall, fall back. So for me, it’s just the Profit First Mindset is something that I’m just continuously ingraining in the culture of the company and setting up systems and processes and our metrics that we’re tracking for each role, both individually and financially to really drive the Profit First mentality into everything that we do at Peace on Properties. So it was something where we got to a certain point, we plateaued, and now we’re really starting to get down to the campaign level, what’s our return oi on what’s our ROI on each investment channel? And that way we don’t slip back. So it’s a continuous pursuit.

Speaker 3 (08:44):

So you saw a plateau at one point where you’re like, Hey, this is working now, but now it’s like, okay, did we hit the peak? You had that thought at some point in the past?

Speaker 1 (08:53):

Yes, yes, absolutely. Because I was looking at, so to get specific, I was looking at, okay, what’s our return on investment for direct mail and how do we compare that to Google Ads, just as an example. Okay, well, direct mail is very broad. So we’re mailing to delinquent taxes, we’re mailing to delinquent mortgages, we’re mailing to IRS, liens, pa, department of Revenue, liens, other campaigns, credit card judgements, divorces. We’re pulling all that data. So I was looking at, I was saying, okay, well profit first. I’m looking at this marketing channel. Is this delivering the return that we need? How juicy are those deals and how much are our costs? But there’s all these subsets within that data. Well, maybe divorce isn’t getting us any return at all, and maybe all of our marketing should, or maybe more of it should be focused on delinquent taxes.


So we’ve really been getting, and as we go over time, we’ve had limitations where, well, we’re not mailing to people from 2021 anymore. So we had some hiccups in our CRM where we were then having to pull multiple years in and it was becoming a nightmare. So we created a campaign type. And so we’re really digging into each direct mail type to say what’s working, what’s not, what’s delivering a return, what’s not? Because we want the money to be in our bank accounts at the end of the day to profit first, but that starts at the marketing funnel. So we really want to be marketing to the right folks and using that data.

Speaker 3 (10:23):

So you’ve really dug in on the marketing side to see what each individual channel is. It’s not just direct mail, it’s giving us this return. It’s what the different things that you’re even mailing to. That’s what I’m hearing. So it’s like you’re digging in that granularly, and how are you doing that? Do you have a software system or is this paper and pen? Is this a spreadsheet? How are you getting a lot of these numbers just so people can follow?

Speaker 1 (10:46):

Right. At first it was spreadsheets, but a few years ago we purchased a CRM. So we work with Left Main, but there are many different types of CRMs. I personally love Left Main, and so we’re able to track all those things. And so when we get a call and we put in the property address, we can identify that lead and we could trace it back to which marketing list they came from. Then we could see how many leads, and then we could see how many opportunities, then how many appointments signed deals and transactions closed. So we have a marketing funnel for each direct mail list that we’re pulling so that we could see what’s working, what’s not. And that’s really the difference for us this year is how can we get into the details? Because whether as we’re putting together our financial projections and our budgeting, we budget a certain amount for direct mail, but if we’re sending it to the wrong list, now we have data and we can know that. So that’s more profit we can keep in our pocket at the end of the day by mailing to the right list,

Speaker 3 (11:47):

Mailing to the right list, and doing the deals where they actually are versus just spraying and praying. Most investors do. You’re shaking, shaking your head, have you been there? Have you been where it’s just like,

Speaker 1 (12:01):

That was me for years. I know what that’s like. And I just had, it was, I think Q3 and more control as well, because my prior marketing coordinator took that approach. And then the lead intake coordinators weren’t actually categorizing the new leads that we had based on their campaign. So they were all labeled direct mail in the system, and it went on like that for two months before I noticed it. And so it comes back to, and I’m confessing some of the mistakes that I made so that everyone can learn, but you can put these things in place, but if you don’t have clear training and a clear continuing education program, the data, you don’t get the clarity of data that you think.

Speaker 3 (12:44):

Yeah, which is not helpful when you’re running a business and all the businesses tracked by numbers and the money that goes in and money goes out. So that’s the other thing I wanted to ask you Left Main a lot, does Left Main connect to QuickBooks on the money side too?

Speaker 1 (12:59):

It does,

Speaker 3 (13:00):

Yes. Okay. Now, do you connect it to where you see leads come in, they come into a channel and then you can see how much you made from it? That’s pulling QuickBooks data too.

Speaker 1 (13:11):

So the way that that works, there’s an integration and Left Main can help set that up. And so within left we say, okay, this person was direct mail, let’s say, and they were on our list. Then we have different vendors for direct mail. So we might purchase a list from one vendor and someone else might send the letters and all those costs sit on our p and l, but they flow into Left Main and Left Main is able to associate the vendor with the lead source type. And so what we do then is we say, and those two things flow all the way through from a prospect to a lead to an opportunity to an appointment, to a signed contract, to a closed contract, we trace those vendors and lead source types all the way from the start of the funnel at the top to a closed deal at the bottom.


And so we can see what was our cost per lead, our cost per opportunity, our cost per signed deal, our cost per close deal, all the way down the funnel by that lead source type. And then we can also see how much gross revenue did we generate from that lead source type and for that campaign. And so we’re able to see, well, maybe we signed a deal, but there wasn’t as much of a deal spread for direct mail versus another marketing type. So we almost create a p and l within the marketing channel itself where we say, what’s the gross revenue that we generated from those expense dollars? And so it can tell us, we focus more of our budget on this. Maybe it’s on the divorce campaign or on the delinquent tax, but there’s almost an individual, we’re not there yet, but we’re building an individual p and l for each marketing channel. That way we can see what’s working and what’s not.

Speaker 3 (15:07):

So if someone doesn’t have Left Main, how would you go about doing it? Would it just be a little bit more manual or, I just want to make sure if someone’s out there, this sounds awesome. So it’s like, yes, plugging Left Main, I know the owner, I like them a lot. They have a lot of people like Matt who use this system and who use it effectively. He does to match the numbers up. But what would you say to someone who doesn’t have a fancy CRM and how they could, what are you really trying to get at or how could they do something like that?

Speaker 1 (15:35):

So first of all, that was me for seven years. So if I were speaking to my younger self, I would say that you could either to measure that efficiency, you could either have different phone numbers for different mailing campaigns. So I had multiple Google Voices, and then I would track who responded and how many letters I sent, and I knew about how much it cost per letter. So if I got a call on this number, it was from this campaign. If I got a call from that number, it was that campaign. And then I could measure which campaign was getting me the most calls. I would recommend as you start adding marketing channels that you do consider A CRM, but I handwrote my first 600 letters, so if you’re at that phase or anywhere in between, trying to differentiate whether it’s phone numbers or other ways to track and separate out which caller came from which campaign, that’s what I did. I had multiple numbers,

Speaker 3 (16:36):

So that’s helps. You had something tied to each different marketing channel and then you just saw as it came in, you tied it to that, which makes a lot of sense. I think the principle we’re driving at here and what you’re trying to get at is know your numbers, know what’s worth it or what’s not, because even something like that that you were doing is better than just sending money out the door and hoping it comes back. Would you

Speaker 1 (17:00):

Agree? Oh yeah, that’s so true, because I did that for a while as well, and I didn’t have multiple phone numbers or different ways to look at things. And then when you add either Google Ads or Facebook ads or SEO stuff like that, you can, as you get these leads coming in from the different sources, you can parse them out. You don’t need a CRM. You can look at, well, what was my monthly spend and how many leads did I get? How many opportunities did I get? But having a system that automates those things is much simpler, but you can’t do the math by hand. And I would encourage everyone to do that math so that if the system’s right or not, I find errors in Left Main sometimes because I know what our costs are, and I’ve done the math by hand many times.

Speaker 3 (17:42):

Okay. So it sounds like, again, you’re saying we’re in the principle, so you could go back and make sure you, what’s really going on in your own business? I like what you said before, it’s like you got to be the business owner consistently. It can’t just be like one month you’re on, one month you’re off. It’s like this is what a business owner does. And it seems like it’s like that mindset you really grasp onto really embracing, I’m going to be the business owner, I’m going to know the numbers, and I’m going to know what’s happening in the business. That was a light bulb moment.

Speaker 1 (18:14):

It was. And I wasn’t as disciplined with myself as I should have been. It was really when I started hiring employees, acquisitions managers, intake coordinators, to, that’s when I got a lot more serious about the process. But I should have been when I was a solopreneur, I should have been implementing these principles then. So I got a later start. But the principles are the same.

Speaker 3 (18:42):

Do you think that if you would’ve implemented these principles back then your hires would’ve been different going into your first few hires?

Speaker 1 (18:49):

If I do, I also think that if I would have implemented Profit First sooner, I would’ve realized the potential that the business had a lot earlier than I did, because I high level knew my numbers, but I couldn’t pinpoint what channel was working better than the others. And so I didn’t know where I should focus training and how I should, did I need to hire someone else to send more letters or should I be focusing more on outbound calls? I didn’t know because I wasn’t understanding what the data was saying. So I think I could have grown the business faster if I would have implemented Profit First sooner and more profitably.

Speaker 3 (19:36):

Yeah. Yeah, that’s good. It’s like you’re growing fast, but then also more profitably where you stand, which would’ve helped you figure out, who do I really need for what role versus, because at that time, do you remember when you first hired someone, was it more to take a headache off your plate, or was it more like, I am growing so fast, I need the help, or I don’t know. What was the first thought when you did hire without knowing a lot of the stuff that you have implemented now?

Speaker 1 (20:04):

When my first hire was a lead intake coordinator, and so I was still working. I double-headed like I had said, but I started ramping up this company so that when I left my corporate role, I had grown something to move into. So the first thing that I needed was, Hey, I’m still at my W2. I need someone to answer the phones. So I brought in a lead intake coordinator to answer phones and do different activities. That was my first hire.

Speaker 3 (20:35):

Okay. So that was your first hire. Would that have still been your first hire if you would’ve had a Profit First system or knew your numbers in place? Probably same.

Speaker 1 (20:43):

Probably not. Well, maybe, but I would’ve hired an executive assistant or a personal assistant first

Speaker 3 (20:50):


Speaker 1 (20:51):

There were there so many things that I was doing that including email responses, dragging and dropping files into folders and renaming them. Just so many things that I think as the business owner, going back to, well, what’s the most profitable activity? And how do I do more of that? I didn’t see my own value to the company just yet because it was so new. So I probably would’ve hired a personal assistant to start responding to emails, saving files, putting together documentation, loan packages so that I could focus on growing the team versus doing the work,

Speaker 3 (21:37):

Growing the team. And if your first hire was a personal assistant to help, would you have then had more time to focus on the lead management, like a revenue producing activity? Would you have had more time to potentially grow it a little bit either faster, better, more profitably, whatever? It might’ve been

Speaker 1 (21:57):

100%, and I would’ve been able to work on the structure of the business, build out Left Main. My CRM get this data, the data clarity, my financial clarity sooner. But unfortunately, I was responding to got a minute type emails and I was doing scheduling. Oh, going back and forth on five times on, oh, I can’t do 3:00 PM on Tuesday. How about four 30? Oh, no, I’m busy. That’s where my time was spent. And so I was getting caught up in those things, which they’re important, but I wasn’t able to implement my profit First Journey as fast as I could have if that would’ve been my first hire.

Speaker 3 (22:42):

Right. It is, right. Looking back is 2020, what hindsight is 2020? It is. These are the things, this is why I appreciate you being honest. These are the things that if someone’s listening to this, this could be make or break for them. Maybe it is that personal assistant so they could focus on that stuff. Because if you hired your lead manager first, did that help you at the beginning or did it create more chaos because now you had more leads to sift through or you had more opportunities and so more scheduling, so now you’ve got more on your, I don’t know. I’m very curious.

Speaker 1 (23:19):

So the mistake that I made was I thought, I’m just going to grow this thing, throw money at marketing, and then I’ll continue to do the same number of deals that I used to do with a similar marketing spend, but I just won’t have to do the work. And it’s going to be exactly what all the gurus talked about, that it’s all going to be great, and you just run your own business. It’s just why work for someone else? And I had a proven model, but I threw too much money at marketing and I didn’t have enough training and a program in place to support. And even the onboarding and the hiring processes were okay, but I hit the accelerator and I needed to tighten up a couple bolts in the vehicle before really hitting the accelerator. So I didn’t crash and burn or anything like that, but I definitely wasted resources that I could have invested if I would’ve just slowed down a little bit.


But that’s why I say that. And my assistant helps me with heat. He’s very familiar with all of our finances. I look at the high level reports, but he’s actually, he’s quite good. He’s doing our bookkeeping and categorizing expenses and everything like that and seeing how it flows into our reports. So he’s really talented and that’s why I’ve kept that task with him. But I was still doing our books. It was even up until about two and a half years ago. So it’s one of those things that I either was fearful, I didn’t trust others, I didn’t have the right training program in place, but for whatever reason, I just thought, okay, I’ll hire these people and they’ll all be trained and then we will just go. And that’s not how it works.

Speaker 3 (24:59):

That is not how it works. Oh man, this has been great. I feel like the big lesson from today is how much your numbers really determines if you’re asking yourself the right questions. Who do I need to hire? Where do I need to spend the money? Where do I need to reinvest? I feel like as you’ve grown on your entrepreneur journey, you’re now asking yourself better questions. You’re asking yourself the right questions. Would you say that’s helped you a lot with a lot of the systems you’ve put in place?

Speaker 1 (25:32):

That’s a great summary, and that’s absolutely true. And we’ve been focusing on the marketing side, but on the portfolio side, which properties do I need to sell? Where is there equity sitting around that I could put to better use? That’s absolutely true. And as I’ve gotten a little bit further removed from the day-to-Day and have better reporting, I’m able to ask those critical questions that when I was so busy sending scheduling emails I wasn’t thinking about.

Speaker 3 (26:02):

That’s great. It sounds like at this point you do have a little bit more time to think about the business rather than just working the worker bee mentality all the time. Is that true too?

Speaker 1 (26:13):

Well, that’s right, because now that I have my Profit First system in place and my mentality, I’m able to say, okay, there’s overhead allocated to these certain roles. People are doing those roles, and instead of me building reports and dashboards, I’m able to use that information to make strategic business decisions. And when I was so busy building all of those things, it was all consuming and it was burning me out.

Speaker 3 (26:41):

That’s good. I’m glad you’ve utilized it to achieve a level of freedom that a lot of people never get in business ownership. So it sounds like you’ve got some time freedom to work on it more or to be the dad and to be the husband, but also to have the money freedom too, to be able to know where your money’s going and utilize it to the best of your ability, which is awesome. So then saying that, I just have one final question here. What advice would you give to someone looking to either implement Profit First or to get wherever they might be on their journey?

Speaker 1 (27:18):

Well, the advice that I would give is implement the system. It works. I firmly believe in the Profit First system and the clarity really of the business decisions that you can make when you have the right information. You have your financial reporting, you’re setting up your different accounts to save funds in. It’s freeing and it can seem daunting, but implementing a new thing. But I found freedom from the structure and organization, and I would encourage others to do the same.

Speaker 3 (27:46):

Yeah. Well, good stuff. So just start where you are. I like that. I like that advice. That’s good stuff. So then, okay, how do people reach you? Or if you want people to connect with you, what’s the best way to get ahold of you?

Speaker 1 (27:59):

Yep. There’s a form on our, and I’d love to connect and talk real estate.

Speaker 3 (28:05):

Awesome. So there you go. PE on, there’s a form to talk real estate, and I’m sure he’s running real estate, so if you’re a buyer or lender, sell whatever it might be, wants to talk to you or if you’re looking to get into it. So this is good stuff. Thank you for the advice he gave here. If you’re also listening to this and you’re like, what the heck? I am running around like Matthew was years ago with a chicken with my head cut off. I don’t know my numbers. And you need that help. We have a fraction CFO team to put on to help you get that clarity. Sometimes you just need to talk to someone. If you don’t have an engineering background, maybe you were hustling or something, you might need to talk to someone that can walk you through some of this stuff as well too. We’d love to help you. Simple, that’s where you can go there and schedule a call with our team. I do. If you’re going to make the money for the love of God, please keep some of it as well too. You’re working too hard for it, so please do that. Remember to make profit a habit in your business. And then Matthew, again, thank you for being a great guest today on the show.

Speaker 1 (29:05):

Thanks for having me, David.

Speaker 2 (29:07):

This episode of The Profit First for REI podcast is over, but there are plenty more where that came from. Are you ready to learn how David and his team can help implement the Profit First system in your business? Schedule a discovery right now. We’ll see you next time on The Profit First for REI podcast with David Richter.