Unshackling Entrepreneurship: Finding Freedom Beyond Financial Success

Title: “Unshackling Entrepreneurship: Finding Freedom Beyond Financial Success”

Episode: 222

“People become entrepreneurs because they want freedom, they want control. What happens is typically, the profession and the phase to get more and do more ends up controlling them.”

Joining us in this episode of Profit First for REI podcast is Brad Chandler and Yvonne Trost. Brad and Yvonne’s passion is to help people. They created a program as an opportunity to help people make a true impact on their lives.

In this episode, Brad and Yvonne dive deep into what is holding you back as a human being and as an entrepreneur. They can help you with the key aspects and first steps of getting on a better path, so keep tuned in!

Key Takeaways:

[00:57] Introducing Brad Chandler and Yvonne Trost

[06:04] The self-worth issue

[10:57] Being an entrepreneur as a trauma-response

[13:34] Everything that they have is inside them

[19:17] The limiting beliefs

[21:12] Letting go of fear and judgment

[26:00] The different money mindsets

[30:00] Reason behind perfectionism

[31:30] Connect with Brad Chandler and Yvonne Trost


[07:28] “It’s built into us to find safety…our self-conscious mind’s job is to keep us alive and safe.”

[13:22] “Quite often, the things that we seek outside of ourselves are the things that turn around and not give us what we intentionally wanted to begin with… everything that they have is inside them.”

[19:17] “You are the only person who limits you, not society, not the world, not your education, it’s you. Primarily you limit yourself by self-learning beliefs that are in your head.”

[30:51] “Trauma isn’t the actual bad thing that happens to you. The trauma is the meaning that you place on that event.”

Connect with Brad and Yvonne:

Website: https://www.bradchandler.com/ 

Tired of living deal to deal? 

If you are a real estate investor or business owner who is tired of living deal to deal and want to double your profits, head over here to book your no-obligation discovery call with me. Either myself or someone from my team will hop on a short call with you to get clear on your business goals, remove any obstacles holding you back, and map out a game plan to help you finally start keeping more of the money you work so hard to make. – David


Speaker 1 (00:00):

Everybody that I talk to, and we’re doing a lot of this with most of the fears, not just becoming an entrepreneur. People become an entrepreneur because they want freedom, they want control. What happens is typically the profession and the pace to get more and do more ends up controlling them and they become enslaved to the entrepreneurship. So quite often the things that we seek outside of ourself are the things that turn around and not give us what we intentionally wanted to begin with.

Speaker 2 (00:29):

If you’re a real estate investor who’s sick and tired of living deal to deal, then welcome home. Hear from everyday real estate investors just like you, and discover how they’ve completely transformed their business by taking a profit First approach. This is the profit first for REI podcast, where we believe revenue is vanity. Profit is sanity. It’s time to start making profit a habit in your business. So here’s your host, David Richter.

Speaker 3 (00:56):

Hey, it’s David Richter, the prophet for RII podcast. Today we have Brad Chandler and Yvonne Trost. Really excited about this one because they dive deep into what is really holding you back as a human being, as an entrepreneur, if you don’t have the money you want, the love that you want, anything in your life that is going wrong right now, they can really help with some just key aspects in the first steps of getting on a better path. This is a very emotional one. Buckle yourself in or skip it if you’re not ready. Honestly, I want you to really get some help from this one. Thank you for being a listener and enjoy the episode. Hey everyone, it is David Richter of the Prophet First RI podcast. Have Brad Chandler back. He was one of my favorite episodes that we’ve done over the last couple of years, and now we have Yvonne TROs joining him, his partner in crime, and helping a lot of people out there and really getting to, I feel like some of the root issues that we go through as human beings, not just as entrepreneurs.


So Brad, Yvonne, thanks for being on the show today. Thanks for having us. Yeah, well, I’m excited. Okay, we got Brad’s story a little bit the first time, but I’m going to give both of you some time here just to give, how did you get into what you’re doing today and explaining just a high level overview so people have at least a little bit of background before we dive into the deep stuff and make people really uncomfortable. Just kidding, not want to dive. So Yvonne, you want to start since you didn’t get any airtime before, so why don’t you go first and how you got into this and what you’re doing.

Speaker 1 (02:24):

Sure. So I worked for Accenture for 25 years. I was in corporate business and IT strategy and consulting, and my passion was helping people and helping people create better solutions for the customers they serve and the people while they were doing it. I became a little bit disenchanted over the years because it’s been harder and harder. People are stressed, they’re focused on the bottom lines. There’s a lot of politics, and so the passion to help the people became harder to achieve. And so I’d been looking for something, a way to help, and I’m a yoga instructor also, not by profession, but by training. And I just love helping people connect their mind, body and their spirit. And so I met Brad and I went through my own life transformation in another program and he was going through the process of becoming a certified hypnotherapist. And what we do is we’ve created a program that has combined the best of not just hypnotherapy, but life coaching. We call ourselves happiness coaches because we pull together three things to help people realize both with their conscious and their subconscious mind to recode their mind that is controlling them so that they can take back control and then to rewrite their story. So what led me here is finding an opportunity to actually help people make a true impact on their lives. Not in five years, not in five months, but in five weeks.

Speaker 3 (03:54):

Awesome. No, I love that. And I like that you found your outlet too. It sounds like you found your outlet for what you’re truly passionate about and really helping people. And Brad, why don’t you just give a high level overview of your background too, and then how you got into it.

Speaker 4 (04:09):

Yeah, real estate investor started 21 years ago, bought and sold 4,000 houses and three years ago trying to get my son help for anxiety. I was on a call and the lady, the performance coach said, within minutes you’ve got a tick. And I’m like, what are you talking about? She’s like, you blink profusely when you talk about your childhood. You may have some unresolved childhood issues that are actually affecting your son’s anxiety. And I’m like, whatever. No way. Maybe I had some issues, but they weren’t that bad. And I’m a great dad, I’m a single dad. I do everything, so there’s no chance I’m affecting my son. But I’m like, look, I’ve tried everything. I’ve tried drugs with him, I’ve tried psychiatrist, I’ve tried therapist, everything. I was like, I’ll try it. So I came out for a weekend to work with them and literally in the course of three hours, my life forever changed.


And when I got home, my life had changed so profoundly that I was like, I looked around at everyone struggling and suffering. I was like, oh my gosh, they’re suffering for the same reason I am. And wait, I just healed myself in three hours. I wonder if I could give this gift back to other people. So I started talking to people just kind of informally and they’re like, wow, you’re really good at this. And it just took off from there. I started training and now I’ve studied under what I think are some of the best people in the world, and as Yvonne said, we’ve created this program from the best of the best and it’s just working great.

Speaker 3 (05:27):

Yeah. Well, I think it’s so interesting. Your backgrounds are both diverse here. You’ve got real estate investor, you’ve got corporate America, and it’s like you came together on and really helping people get through the other things that they’re going through. And okay, I want to ask this before we dive into the money and all that stuff. Why do we throw up those walls? You threw up that wall right away with the person that said, you have a tick. This might be contributing to your son’s anxiety. And you’re like, Nope. No way. I feel like we all have that defense mechanism, but where does that come from? For most of us

Speaker 4 (06:02):

Childhood, we’re just protecting ourselves. Most of us to some degree have this, I’m not enough. And when you feel you’re not enough, you got to protect yourself. When you feel okay, it doesn’t matter what people say at you because it just kind of pings off of you. But when you’re hurt and someone gives you an insult like, oh man, those are fighting words. Now if someone insults me, it’s more like, you know what? I know this is about them, has nothing to do with me. So it’s just a defense. It’s just a way to protect ourselves.

Speaker 3 (06:29):

Yeah. Okay. Now that we’ve got both of you here, I have a question, and it revolves around gender and what you just said there. Do you feel like that it doesn’t matter, boy, girl, no matter what, that we all struggle with the self-worth issues or is it one or the other or different or, I know that might be nuanced, but I don’t know if it’s black and white question. You guys have studied this and it’s like, I don’t know if that’s just something where it’s perceived out there, but no, we both go through these issues because men typically seem to be the more guarded and don’t do that. But that could be the self-worth issue right there rearing its ugly head. But I was wondering from your studies, and now that I have both people on here, I’d love to get perspective there.

Speaker 1 (07:17):

Absolutely. I don’t think it does matter what your gender is. We’re all human beings. We are all made this way. So we studied neuroscience, quantum physics, you name it. It’s built into us to find safety. And by the time we’re 35, 90 5% of what we know, say, do, think is built and based upon what’s happening in our subconscious mind and our subconscious mind’s job is to keep us alive and safe. And so anything that feels uncomfortable, anything that feels similar to a time when I was a child and I felt unsafe, my brain kicks in and goes into, you’ve probably heard fight or flight. So that’s actual, it is called polyvagal theory. This gentleman, it’s fight or flight is what we go into and all of us do, whether we’re a man or a woman, what triggers us might be different. What feels as safe or unsafe might be different, but it’s more based upon what happened to you in your developmental years and less to do with your sex.


Now, could things that make women feel unsafe be similar based upon cultural norms or environment? Yes, that could draw some similarities, but it’s all around the sense of safety. And so if you don’t feel safe, you go into that fight or flight, you throw up those walls, if it’s really bad, you go into freeze and you just can’t move, right? You can’t do anything, you can’t operate. That’s when people fall into depression. And what we’ve found is to get you out of that fight or flight, you need safety. And for safety, you got to fill yourself up with self-love, absolutely. But to help reduce those triggers and those impacts and throwing up those walls, David, you need community and you need support and you need to surround yourselves with others because that community is what’s going to give you a sense of safety. You can kind of feel as safe on your own, but the more that you can surround yourself, that’s how we’re built.


Human beings aren’t built to live on their own by themselves for the rest of their lives. So that’s why in our program also, we’ve built this amazing community. We believe we don’t just say Brene Brown coined it, vulnerability is a superpower. We believe it, we embody it, we embrace it, and we teach our community that because that’s how then, and we see safety developing amongst men and women equally, as long as we feel like we can connect with them and what’s called attune. So I need to attune to your energy, David. I need to attune to what makes you feel unsafe. I need to understand you. I need to see you, I need to hear you. And if I can do that, it doesn’t matter if you’re a man or a woman, you can feel safe.

Speaker 3 (09:59):

I like that

Speaker 1 (09:59):

A lot. And you can let the wall down.

Speaker 3 (10:01):

Well, it feels like now you’ve leveled the playing field, and I really like what you said there that because, okay, how many people out there, they go to see the therapist, but the therapist doesn’t create a community. It’s the one-on-one interaction. They send ’em back and it’s like you said, five months, five years later, and it’s like, have they really broken through? I feel like that is so key, and I love that aspect of it. It’s not just, okay, I’m working with you, but I want you to introduce you to other people on this journey. And I like how you say that. Attune. Okay. I have this question just because I’m curious. Do you think becoming an entrepreneur is one of those things where it’s born out of trauma more that you see becoming an entrepreneur or is it like a lot of people do it just because they love becoming an entrepreneur. So I’m like, you’ve probably worked with a lot of people. So I’m wondering is that a trauma response almost becoming an entrepreneur and breaking the norms of society?

Speaker 4 (10:56):

It was for me, and I know it is for a lot of entrepreneurs, whether they’re trying to gain control because they lack control as a child, or in my case, I probably did lack control. But I think more, in my case, I was looking that if I can make millions of dollars, then I will be worthy and happy. And we know now that’s not the case. I mean, look at the Michael Jackson’s of the world. They had all the money in the world and they are not with us. So what we do in our program is we actually show you how you can get to that state that you’re looking for years down the road today, you can find that inner peace and joy, happiness today. And when you get to that state, the likelihood of you reaching the five or 10 million mark is now gone exponentially. You’re not doing it for the wrong reasons, you’re doing it for the right reasons, and you have a sense of purpose and fulfillment. Does that make sense?

Speaker 3 (11:46):

It makes sense to me. Yes. That’s why I was just very curious. I’m sure I love that you put yourself in those shoes like, Hey, I became an entrepreneur from this response. I feel like that is a lot of us out there. I’ve gone through that myself. When I first started it, I felt like I had the right reasons, but there were also some of those other ones that I was trying to scratch that itch of, okay, let’s get some control and some of that. So it definitely resonates with me as well too. And I love Yvonne how you just burst to laughter. So do you have anything to add there because you were quick to be like, okay, yeah, I definitely agree, or something like that. I would love to hear your thoughts on that too.

Speaker 1 (12:25):

I just loved love adding levity to everything, but I think that your self-awareness is great. So many people kind of fear like, oh, I can’t say that. So I love the freedom in which you ask that question because people feel like, oh, I can’t judge myself or other people are going to judge me. So we’re about letting go of all fear and all judgment. We have a lot of entrepreneurs I’ve talked to. I’m not naturally an entrepreneur. I was corporate America 25 years I’m living this and I’m kind of thinking I’m crazy as an entrepreneur for trying, but that’s probably why I was laughing. But what happens is everybody that I talk to, we’re doing a lot of this with most of the fears, not just becoming an entrepreneur. People become an entrepreneur because they want freedom, they want control. What happens is typically the profession and the pace to get more and do more ends up controlling them and they become enslaved to the entrepreneurship.


So quite often the things that we seek outside of ourself are the things that turn around and not give us what we intentionally wanted to begin with. So what we help people understand is everything that they have is inside them. We just need to connect them to their authentic selves. The grand majority of us have not been taught to be authentic. We’ve been taught to make this amount of money, have this home, have this family that looks this way, have this in your bank account, be able to retire by this age. What does that have to do with you, David, and your purpose? Nothing. Nothing. So people are constantly looking outside of themselves to try to be like Brad said enough, because their metric of what enough is is based upon one that was given and conditioned in them. We’re all born enough, but we don’t even know who we are probably by the time we’re 16 because we’ve been tried to have been molded and shaped and pushed, right? So we reconnect people back to their purpose like Brad said, right? And once you find your purpose, life flows easily at least much more effortlessly than before. And then that’s where you can attract the abundance that you set out to attract to begin with,

Speaker 3 (14:36):

And not just the trauma response, I’ve got to do something different here. Or I love your perspective of the big corporate background and like, okay, am I crazy for doing this and jumping into it? I feel like it doesn’t matter what side of the fence you’re on, you grew up in an entrepreneurial family or you went to corporate route. We all have those same thoughts. Okay, question for both of you, and before you get to the money, what would you say? Why is this not stuff like this not taught at a younger age or other places? It’s almost like when we’re profit first for real estate investing, I feel like financial literacy should have been taught, should be taught at a very young age. But what about this is where connecting to your purpose, this is at least money is a generally accepted thing out there. I feel like this is the topic that a lot of people shy away from really getting to know themselves, being authentic. They might think it’s woo woo or out there, and I’m like, well, no, this is going to the root cause. Why are we not taught stuff like this in schools?

Speaker 4 (15:40):

It’s why are we not taught this in schools? Because I think so few people really understand this concept and then why isn’t it available today in more therapy and psychology and life coaching? Because here’s the reason, up until 20 years ago, they thought that these memories that you formed as a child that are controlling your behavior today were implanted in your brain for eternity and could never be changed. Just in the last 20 years, they’ve realized that you can literally through neuroplasticity, take out neurons in your brains that are telling yourself these bad stories that are controlling you and put in new ones. Well, even though it came out 20 years ago, do you think they’re teaching it in psychology classes today? No. They’re still teaching the core cognitive behavioral therapy. I’ve got anxiety. So let’s teach you some breathing techniques. It’s like you have a headache every single day and you go to the doctor and the doctor is like, well, let me teach you how to massage your head rather than let’s figure out why do you have these headaches in the first place?


Let’s go to the source. That’s what we do. We go to the source because as Yvonne said, no one was born with addiction, depression, anxiety, and eating disorder. It was all learned behavior. So if it was learned, we can unlearn it. So yeah, this is why you can tell that we’re so passionate about it. We stumbled across it, really stumbled across it, and now it’s like I have a message. We have a message to tell the entire world. If you’re suffering or struggling, you don’t need to be on drugs and go to your psychiatrist every Tuesday at 11 o’clock for 30 years. I didn’t go every week, but on and off for 30 years and in three hours I got more out of those 30 years times a hundred. Yeah,

Speaker 1 (17:28):

Man, I would add overworking to that list too, right? You weren’t born overworking, so probably a lot of your listeners, a lot of entrepreneurs, I feel like, okay, Yvonne, drink your own champagne here. Don’t overwork, right? So I think overworking is another problem that we’re still trying to seek to be enough. I think in addition to this is new, this isn’t a moneymaker. One of my friends who is in therapy is like, well, but how do you don’t keep your clients for years? How do you find new clients? And I’m like, well, it’s not about the money. It’s about helping people make a difference. So our program is five weeks, but really after week three, people have the tools they need to not just have the awareness but to embody the change. They don’t have to keep coming to see us, but we build a community because we believe everybody is limitless.


So we’re changing our name to limitless you because we believe you, David, and everybody else is limitless and we don’t have to stop and we can support each other growing. So I think that is one of the reasons, and you said we’re going to wait to get to the money, but that’s why it’s western society. It’s not a moneymaker. So we focus on the mind, body, spirit connection. In western society it’s been like, okay, you go to the doctor for this, you go to the therapist for this, you go to your gym for that, and people are just treating and looking at a part, but they’re not thinking about how does the whole person come together because number one, it’s difficult. And number two, there’s not a well making, well oiled moneymaking machine. So that’s another reason I tell people all the time, this is crazy. This isn’t rocket science. It’s actually much, much easier than going to therapy. But that’s why I think it’s not as prevalent.

Speaker 4 (19:17):

You are the only person who limits you, not society, not the world, not your education. It’s you and primarily you limit yourself by self-limiting beliefs that are in your head that were put there for a really, really valid reason to get you through a stressful time as a child, but they don’t serve you today. So a lot of people know those limiting beliefs. And look at me for 47 years, I had no idea. I had this limiting belief around I’m not enough that controlled my life to a degree every area of my life in a negative degree. And as soon as I realized it and cleared it out, now these last three years of my life have been just amazing, the best three years by far of any other three year stretch in my life.

Speaker 1 (19:56):

Yeah. David, one other thing I would add for your listeners, I didn’t have a big trauma when I met Brad, he was like, oh, you should try that. I’m like, I’m fine. My childhood was kind of boring. I don’t know what you’re talking about. So you probably have a lot of listeners that are like, I don’t know what they’re talking about. My childhood was great, blah, blah, blah. That was my story. That’s about everybody’s stories that we talked to, unless they had big T trauma. And he is like, but you’re in a bad marriage. So there’s a clue there that something might have not been right. I’m like, oh, that’s just how it is. So we’re all brought up with that’s just how it is and what we think is available to us. The same thing with money and earning money. The same thing with how hard do I have to work to get money?


I was taught, they call it work for a reason. You’re not supposed to enjoy it or have fun, right? You got to work 24 7 to make it to break through. These are all limiting beliefs that have been planted in our minds. So once we learn to let go of those, and that’s what you need, a subconscious safari guide. That’s what I call us basically. It’s hard to do that on your own, so we help guide you. But once you can do that, then you can let go of fear. You can let go of judgment of yourself and others and it’s like you’re floating through life. Yeah.

Speaker 3 (21:22):

Wow, man. Lots to unpack there. Number one I would say I really liked what you had said about it is about follow the money, right? In the western civilization of like, okay, why are you in therapy for years and years? Well, I mean there’s the financial incentive for the therapist to have you in therapy for years and years, and I like where you’re like, no, we just got to get to the root of it, and then you provide the community on the backend. And I think it’s so interesting what you just said there, that would’ve resonated with me probably two years ago because I thought, oh, I had a great family growing up, no trauma. But as I’ve gotten more real with myself, I understand that there are things that are those limiting beliefs. Like you were saying, Brad, and you were saying yvan both.


It’s like we have those limiting beliefs that are put on us. Where I did, it wasn’t even a traumatic point in my life, but it’s like this does not serve me at this point anymore. The work hard till the day you die where it’s like, okay, and I can’t enjoy the money or I can’t enjoy this or that, and it’s like, yeah, some of this stuff is just not good. It’s not going to help me be who I really need to be for the other people in my life and for those out there. So yeah, I could deep dive. We could stay there for seems like a long time.

Speaker 1 (22:36):

Well, what I would say is we’re not beating up your parents and we’re not beating up our parents. Everybody does the best they can with what they’ve been taught. Exactly. So all we need to do is continue to be curious and compassionate. So I say equals mc squared. You can think about from Einstein’s perspective and our perspective, it’s the energy you want in your life. You need to have mindful thinking raised to the power of compassion and curiosity. We like formulas in finance, we so maybe your listeners can remember that next time they’re triggered or they’re feeling bad or life isn’t the way that they want think. Get curious and compassionate because everybody’s just doing the best they can and how can we do better together?

Speaker 3 (23:22):

Can you say the formula again with the letters and the words with them just so we can have it again?

Speaker 1 (23:27):

Sure. So E is the energy you want in your life. M is for mindful thinking and we raise it to the power of compassion and curiosity. And with that it’s magic.

Speaker 3 (23:43):

Yes, it is, man. I’ve been going on this journey myself too, and it is sometimes now something pops up and it’s like, okay, why is that popping up? Instead of the immediate reaction being like, I want to silence or violence. It’s like, okay, let’s get curious about this. But it’s taken me a little bit to get into the habit of it because my habit before was attack or retreat. There was no middle ground at that point. So okay, I love this stuff.

Speaker 1 (24:15):

One thing I’ll add for you, David, and for your listeners, I just had a session with a client and Tony Robbins has said it, other people have said it, but one way to get yourself to be curious is just the mantra. Things happen for me, not to me. So even when the crappiest thing is happening, if you can just remember why is this happening for me? I know I believe it is happening for me. Why is this that gets you into that habit? So maybe that’s a helpful life hack.

Speaker 4 (24:45):

Every time you feel a negative emotion, it’s similar to having a temperature. When you are sick, your body sounds the alarm system and gives you a temperature. When you feel a negative emotion, it’s your body or the universe saying you’ve got work to do because really, unless someone in your family is dying or you’re being attacked by a bear, which isn’t going to happen very often, either of those two things, there’s no reason for you to be in an agitated, upset, sad, angry state there. And the only reason you feel that way is because you’re going back to those times 30 years ago or however long ago when you were a child and bringing those into the current situation.

Speaker 3 (25:22):

Yeah, no, that’s really good. So let’s go dive into since profit first for real estate investing, a lot of people have those limiting beliefs. I need to work hard, or they attach their self-worth to their net worth. And I’m like, okay, have you dug into that with a lot of people and you see a lot of different, I don’t know, attitudes or money mindsets that hold a lot of people back. Would you say it is ever, the money’s the root cause or is it the things behind the money? I just have so many questions around this because I know a lot of people listening to this probably have something going on in their life when it comes to the finances.

Speaker 4 (26:00):

I don’t think ever actually about the money. It’s what the money represents. So I had a client who could retire but works his ass off. And when we got into digging about his childhood, part of his trauma was that his dad worked all the time and he never recognized that, oh my God, I’m repeating the same thing over and over again. In my case, I at 10 years old was told that we might lose our house enough to move into public housing. And I’d gone to that public housing and I knew there was shootings there. So I think my little 10-year-old brain said, if you don’t have enough money, you go to public housing and you get shot. So I think part of me trying to make millions of dollars was I don’t ever want to go to that public housing. And maybe that’s why I got into housing in the first place, and that’s maybe any given time. I owned 150 houses, I was like, I don’t ever want to face that chance of being killed.

Speaker 3 (26:54):

Wow. Yes. I feel like a lot of us go through that. Yvonne, do you have anything to add on that side when it comes to the finances?

Speaker 1 (27:02):

I think Brad hit the nail on the head with it’s the meaning you give it. It doesn’t have to come from a traumatic event though. It’s also the meaning that it has for you. So I didn’t have a traumatic event, but I was valued. It’s your sense of self-worth. So for Brad, it’s like safety for me or for others it was safety. But yes, it was also like, I’ll be good enough for my parents when I achieve this. I’ll be like my friends that I get compared to all the time when I achieve that. So going back to us, it’s our sense of belonging. So it’s the meaning you give to it. And a lot of times we don’t think about, oh, we don’t really care if we belong to this group or that, but humans need to identify with a group. And so it’s the meaning you give it and it’s also the meaning you give the group in which you associate with. So do you want to associate with the affluent or do you want to associate with the impoverished and based upon what you watch on tv, even though all the stats say some of the poorest people are the happiest people, that’s not what you’re fed in the movies and that’s not what your parents and your families tell you. So it’s kind of dual meaning there.

Speaker 4 (28:23):

And how do you define success? Have you ever been on a talk show or heard a news program or watched any show where someone’s like, Hey, we’re bringing on the successful person, and he or she gets on there and they’re like, yeah, I’ve helped save all of these lives. I own a small church in wherever Latin America, no, success is always defined by how much money do you have and ask. Do you think Tiger Woods is successful? I don’t think when you nearly kill yourself twice in five years because of drugs and that you’re successful, was he maybe the greatest golfer of all time? Yeah, but is he successful? Look, you can just define it any way you want. Some people may be like, yes, he is. I would not define it my life if I had a hundred million dollars but was trying to kill myself through drugs to numb myself, I wouldn’t deem that as success.

Speaker 3 (29:16):

Yeah, I really like what you said and what Yvonne ran with was it’s not the money, it’s the meaning we give to it. And I think that resonates because, and you both had stories on the back end, one from trauma, one from not, and it’s still the meaning we give because Yvonne with what you were saying, you probably struggled with perfectionism at some point because it was like, Hey, I have to be perfect in order to get, that was me. That was totally me. I felt like I had to get the straight A’s. I had to do this stuff, I had to do the image. I had to project this image that was out there where it’s like, no, I want to tell who I really am, and sometimes it’s not so perfect. So that definitely showed up in my money habits as well too when it came to that stuff. So

Speaker 4 (30:00):

There’s a reason behind perfectionism. Do you know what it is?

Speaker 3 (30:03):

Well, I feel like it’s the armor that I was wearing. It was like, here’s the perfectionism. I feel like I have to do this in order to be loved instead of just having my own worth. But I don’t know your definition.

Speaker 4 (30:17):

I mean you said it in a different way, but I think it’s the same way. It’s the same thing. I’m getting at your imperfect and not just yours. Everyone who struggles with this, your imperfect self wasn’t good enough as a child. It wasn’t good enough in the meaning that you placed on how your parents perceived you. And the interesting thing is you said it’s about the meaning. Well, it’s not just about money. It’s really the meaning we place on everything. Everything. Because an event is just an event. It has no meaning until we place that meaning on there. So Dr. Gabor Mate says, trauma isn’t the actual bad thing that happens to you. That’s a traumatic event. The trauma is the meaning that you place on that event. Yeah,

Speaker 3 (30:59):

We’re all telling ourselves stories all the time to bridge that gap. Yeah, so definitely resonate with that. This is awesome. So I want to give people a little bit snapshot of what you do to, because, so how do they get more of this if they want to learn more or with what you go into and really helping people, where can they find you? What’s the best place? I love that you have the community aspect as well. So anything you want to say here at the end around your guys actual work?

Speaker 4 (31:30):

Yeah, let me just say a couple of things and then I’ll let Yvonne actually explain the program. But if you like this type of content, we have a high top 3% ranked podcast called How to Be Happier for Entrepreneurs. So go check us out on all the major platforms. And a second thing is if you’re sitting here thinking, huh, I wonder if I have some of these meaning or programming issues, you can find out and potentially change your life in three minutes by taking a self-love quiz@bradchandler.com slash quiz. All change begins with awareness. So let’s see where you stand. And if you score negative self-love or lack of self-love, I promise you every area of your life is negatively affected, which means what’s the opposite of that? Your life can improve so drastically, like mine did

Speaker 3 (32:12):


Speaker 1 (32:12):

Yeah, I would add to that. You mentioned earlier, David, people find this is woo booo. People are like, I love myself. Some people might even think like, oh, I’m super confident I don’t have self-love issues. And they’re like, Tina Turner, what’s love got to do with it? I’m successful. I got this money. Love has everything to do with it. So even if it makes you cringe, go to brad chandler.com/quiz. Take the self-love quiz because what it does is it helps you figure out not just about the self-love word, but what kind of relationship do you have with yourself? Because whether you think you are important or not, and you think everybody else is more important than you, you’re not actually making them important. It’s selfish not to take care of yourself first because you’re not giving all those other people the best of you. So David, quite a lot of entrepreneurs, I got to do this for the money.


I got to do this for my employees. I got to do this for the company. But if you are running yourself on empty of self-love, you’re not doing much good for anybody. So this is an insightful three minute way to see how am I relating to myself and how, what’s that impact, how I relate to others? And then we give you additional information thereafter that if you want to learn more about, there’s a link. You can book a call with us and we’ll deep dive into your results. And then if you want to take the next step, we have a five week program. It is a hybrid. It combines one-on-one coaching, as well as group community coaching. We call them masterminds because basically we are continuing to learn every single week about new things to give people new tools and new life hacks so that everybody can continue to push a comfortable push, not even a push, they can float to their limitless selves versus feeling like they’re pushing a rock uphill. They’re just kind of floating up the hill to greater joy and happiness.

Speaker 3 (34:07):

This is so great. Okay, go ahead, Brett. Sorry

Speaker 4 (34:10):

David. You know a gentleman in family, I’m blanking on his name right now. Yvonne, you can say his name. I can’t think of his name. He was on the podcast, he was on one of my last podcasts. He took this and he was like thinking, how am I going to make this return because there’s an investment in this program. And he said at the end of the podcast that since working with you guys six months later, my income has doubled. So because of the limiting beliefs in his head, and he didn’t even sign up, had nothing to do with money, he came to me with overwhelm. So

Speaker 3 (34:48):

I love

Speaker 1 (34:48):

That. Are you talking about Brent?

Speaker 4 (34:49):


Speaker 3 (34:51):

Yes. Is it Brent Powers? Yep. Yeah, he’s been on here. I love that guy.

Speaker 4 (34:55):

Sorry Brent for forgetting your name. I’m stuck in the moment. But yeah, just phenomenal dude. He’s a great human being. He came to us for one thing and everything in his world now has changed for the better.

Speaker 3 (35:08):

That’s awesome. I love hearing that because I was one of those people back in the day, but thinking it was woo woo or whatever it might’ve been. And it’s like I feel ashamed of who I was at that point. That’s where I was. But now I know it’s like this is where you have to go down this road for yourself. One of the things that helped me, I’m a man of faith. So in the Bible it says the two greatest commandments love the Lord of your God with all your heart, soul, mind and strength and love your neighbor as yourself. And it’s like what really hit me is you can’t love other people if you don’t know how to love yourself. And the Bible is clearly telling you, boom, you got to do both here. There’s actually three things in here, and one of ’em, a lot of people just skip out on and try to do the love others, and they never really even find self-worth in that or self-love through even loving others.


They haven’t got it for themselves. So that’s what helped me go down this road. And then honestly, if you’re listening to this and you’re like, what is all this? Should I really do anything with this? This is where it’s probably blocking you every area of your life, not just with a money area. I want to help you with your money, but this is probably what’s stopping you from having a happy marriage or having a good relationship with your child or having good relationships with everyone in your family. If you’re still struggling, if you’re an adult child that has your own life and you have parents that are still warding over you, it’s like how the mending relationships across generations too. So I really like go to branch, it was brad chandler.com/quiz for the quiz, and then he is also got the podcast and say the name of the podcast again for the Happy, how to Be Happier for Entrepreneurs.


Awesome. So how to be Happier for Entrepreneurs. These are great people. Get them around you and get around them. And then also, I love the community aspect. That’s what a lot of this doesn’t have when you go down this road. I feel like that is missing the mark big time. And a lot of people who want to do this type of help, they don’t create that community of like-minded people that have gone on this journey together. So I absolutely love that. So thank you so much both for being here today. If you’re listening to this too and you’re like, okay, I still need help with the day-to-Day of the finances and stuff, and where the heck is my money going? That’s simple cfo.com. So you can head over there and we’ll help you remove some of those financial roadblocks in your life and in your business. But I want to get them on here because I know this is some of the stuff that will take care of the root issues that you have and that will really help you get to that next level. So love that you have that illustration about Brent too. It’s like there’s a lot of people out there just like Brent, just like myself, that have gone down this road and come out a lot better on the other side. Brad, of Yvonne, this has been awesome. Thank you so much for sharing your wisdom here today. Thank you.

Speaker 1 (37:50):

Thank you. Nice chatting with you, David. Bye bye.

Speaker 2 (37:54):

This episode of The Profit First for REI podcast is over, but there are plenty more where that came from. Are you ready to learn how David and his team can help implement the Profit First system in your business? Schedule a discovery call@simplecfo.com right now. We’ll see you next time on The Profit First for REI podcast with David Richter.

Speaker 5 (38:18):